Resources for stakeholders
Our resources
This resources page is a rich source of helpful toolkits, guidance, posters, leaflets, social media assets and more – all available to help you promote free bus travel, share information about the scheme, and answer any questions you may receive from families and young people.
Stakeholder & Partner Marketing Toolkit
Our Stakeholder & Partner toolkit includes handy downloadable posters, digital screens and social assets for Facebook, Twitter and Instagram. View the toolkit to read more or download the campaign assets.

Customer Service Guide
The Customer Service Guide on the Transport Scotland website, provides information for key stakeholders, organisations and support groups to assist in their communications about the Young Persons’ Free Bus Travel Scheme with customers and clients and can help stakeholders advise on questions they may receive.
Resources for schools
The following resources may be helpful for teachers and schools:
- Guidance document to support conversations with young people and families about the scheme
- PowerPoint presentation about the scheme which can be shown in classes
- There are also a variety of posters and leaflets available below
Posters and leaflets
In addition to the resources available in the Stakeholder & Partner Marketing Toolkit, the following posters and leaflets can be downloaded and shared to help promote the scheme.
For children and primary schools
For young people, secondary schools, colleges and universities
For schools, parents, carers and guardians
Additional social media assets
In addition to the resources available in the Stakeholder & Partner Marketing Toolkit, the social media graphics below can be downloaded and used across social channels to help promote the scheme.
We have created a variety of social media assets in different sizes that you can download to promote free bus travel. These social media assets have space in case you would like to add your own logo at the bottom.
- Beach – 1080 x 1920 and 1080 x 1080
- Walking/hiking – 1080 x 1920 and 1080 x 1080 and 940 x 788
- Music/festival – 1080 x 1920 and 1080 x 1080 and 940 x 788
- City/town – 1080 x 1920 and 1080 x 1080 and 940 x 788
- Kelpies – 940 x 788
- Castle – 1080 x 1080